Emerging social changes in Nepal

Social changes pose threats as wellas opportunities for business firms.Value change is he most fundamental type of social change.Value are general statements that guides behaviour and influence beliefs and attidutes.Hence, a value system helps a person choose between alternatives in everyday life.Value change is pervasive in its effect on business.Any change in peoples,s basic values would changerapidlyis somecommunictions then in others.The following trends indicate the shifting nature of Neplase social values:

• Growing urbanization and customer awareness.
• Individualized life styles and world-oriented outlook.
• More informed and determing consumer due to growing education.
• Greater accepatence of fashion and life styles.
• Blending of traditionally defined male-female roles.
• Greater pleasure orientation and material culture.
• Changing family structure-smaller families,less influence of elders, and more duel-career households.

The growing number of social issues affecting business firms is also due to social change.Various issues and others social pressures get formalized and take the shape of law.