Socio-cultural environment is made up of the social institutions, class structure,beliefs,values, accepted patterna of behaviour,customs of the people,and their expectation.Culture is all-pervasive.business firm are no isolated entities. They are an intregal parts of the broader socio-cultural environment of the society.
A business firm is owened by people , sellls to them,buys from them,employs them and is regulated by them.people are thus the vital and integral part of a business firm.Hence, any change in this socio-cultural make up of the society finds easy extension to the business firm influencing its intregal corporative culture.
The social environment imposes severe pressures on the management of a business firm.Every business function -managing a workforce,marketing output,purchasing supplies,dealing with officials,etc.-is subject to potential socio-cultural problems.the socio-cultural factors are mixed up with all the managerial functions, such as finance,human resourse,production,and marketingmanagement.
The existing socio-cultural problems facinga socirty have serious impacts on the runing of ta business firm.The influence of socio the cultural forces on business is just one side of coin.The other side is, of course of the influence of business in bringing about socio-cultural changes in societies.
A business firm must keep a close watch on the changing patterns of the socio-cultural make-up of the society in which it operates.The managers, there fore,require a high level of cultural awareness and a significant degree of cultural empathy to cope wih these social expectations